Social media is a great tool to keep in touch with current and potential customers, as well as other users. Social media can help your business reach a wider audience, increase brand awareness, and even generate leads.
In the past five years since social network platforms have been introduced, many businesses have started using these platforms to market their products and services. According to a survey done by Nielsen in 2009, about half of all marketers found that after one year it was beneficial to their business.
Here are some tips and best practices to help you be successful on social media for your business:
1) Make sure that you have a clear company description on each social media platform 2) Interact with your customers regularly 3) Invest time into creating content 4) Educate yourself on social media 5) Share information about your company
1. Make sure that you have a clear company description on each social media platform
Having a clear description of your business on every platform will let people know who you are and what to expect from your content. If you use Facebook, Twitter, Google+ or blogging sites, be sure to have a heading that says something along the lines of "About Company Name". You may also want to include your mission statement or slogan in this area as well.
2. Interact with your customers regularly
Customer service is important for businesses! Whether you do it through direct messaging or by posting a status update, always answer customer questions and comments quickly so they don't feel neglected. If you're an active social media user, make sure to read all comments and mentions on your page.
3. Invest time into creating content
All businesses should invest time in creating high-quality content; it could be writing, videos or images. The more you post the better! Of course, this is easier said than done depending on how busy your company may be, but try to create at least one piece of new content for each platform every day. You can schedule posts ahead of time in order to keep up with your goal in offline times. Social media only works if you participate actively in what's going on around your business online! This means that when someone asks a question about your product/service/company, be sure to answer it promptly.
4. Educate yourself on social media
Before you dive into the world of social media, it's important to educate yourself on how everything works. There are countless blog posts and articles out there that are filled with information about this topic, so it shouldn't be too hard to find high-quality resource material online. You can also join online communities or read books written by industry experts if you prefer traditional learning methods.
5. Share information about your company
Sharing links to blog posts, updates on upcoming events/promotions, new product launches, etc., is a great way to keep users interested in what you have going on at all times! Make sure that whatever content you share is tailored specifically for each platform.
Social media is a valuable tool for businesses of all sizes. It allows you to keep in touch with current and potential customers, as well as other users in your industry. Not only does social media help you reach a wider audience, but it can also increase brand awareness and generate leads. If you’re not using social media yet, or if you need help managing your accounts, our team can assist you. Contact us today to learn more about our social media management services!