As a business, developing relevant and shareable content is important to engage your target audience. There are several steps you can take to ensure that your content is both relevant and shareable:
1. Define your purpose and target audience
Before creating any content, you must first define your purpose and target audience. What are you trying to achieve with your content? Who do you want to reach with it? Once you have a clear idea of your goals and who you're trying to reach, you can start developing relevant, shareable content.
2. Identify what's important to your audience
What is important to your target audience? What do they care about? What would be valuable or interesting to them? When you know what's important to them, you can develop content that resonates with their needs and interests.
3. Create compelling and original content
Your content should be compelling and original if you want people to share it. No one wants to share something that's boring or has been seen before. So make sure your content is fresh and interesting.
4. Make it easy to share
Make sure your content is easy to share by using social sharing buttons or providing a link that can be copied and pasted. You also want to make sure the title and description are catchy and encourage people to share it.
5. Promote your content
Once you have created great content, don't just sit back and wait for people to find it. Promote it through your social media channels, email list, or other marketing efforts. The more people who see it, the more likely it is to be shared.
By following these tips, you can develop shareable content that will help you achieve your business goals.